Social media has evolved drastically, and its uses have changed from what they were originally developed to be. Nowadays, social platforms are not just about instant messaging and glittery profiles. Social media is so deeply woven into our lives and cultures that it hugely impacts businesses and industries, including the sports industry.
Today, sports and social media are inseparable. Every player, league, and sports club has a social media page where they make important announcements for their fans. During every sports event, you will find that Facebook, Instagram, and Twitter are overwhelmed with messages, memes, gifs, and vines about the event.
Impact of social media on sports
Social media, especially Twitter, have presented new ways of engagement and opportunities in the sports industry. According to an infographic by Betting Sites, here are the top impacts of social media on sports:
The transition from TV to social media is real. You do not have to be at home or near a screen to view sports events. In 2017 the NBA and Mexico Liga MX were first streamed on Twitter and Facebook respectively. The first live stream of the NFL on Yahoo got 33.6 million video streams. When streaming sports, fans use tools like VPN bypass for plex media server to bypass location restrictions and view their favorite games.
Direct impact on ROI
Social media activity has had a direct effect on the Return on Investment for merchandise and ticket sales. Some of the most significant impacts on clubs’ ROI include:
- The revenue for social media follower for soccer clubs is 10 euros per follower on average
- Within seven weeks of social media presence, TCU women’s volleyball team game attendance increased by 24%.
- TCU also saw a 40% increase in revenue from social media.
- Golden State Warriors, the NBA champions, had an 89 times bigger ROI using Facebook.
Sports fan base
There are over 650 million sports fans on Facebook alone, and 84% of sports fans love using social media sites while watching live games on TV. Social media has helped grow the number of sports fans. The US saw an 11% increase in sports fans between 2011 and 2016. 10% of social media users love to share about sports, and sports fans are exposed to sports content on social media at a frequency of 34% daily.
Newly emerged betting markets
Social media has had a huge impact on sports betting too. Fans use social media to expose themselves to top sports betting channels. Through social media, they can get information that can help them place better bets and increase their odds of winning.
There is no doubt that social media has revolutionized the way sports are consumed. Social media will continue being an essential tool for sports viewing and information.